To be perfectly frank I don't know why I use this! I cover my ruddy farmers wife cheeks in foundation and powder to cover them, and then put this on! Although I do love the doll cheeked look I can achieve before my foundation and powder inevitably slip and I get my ooh ar my lover cheeks back!Its easy to apply, but be quick, blend as soon as or you might get red dots on your cheeks! Not such a hot look and hard to remove. Can you tell I have experience here! Looks lush on lips though, and tastes foul, unless you like the taste of roses! It is quite lasting on the lips, but do keep a balm or gloss handy as it dries dry. Really dry!