I have this in Air Kiss, a beautiful, fairy pink with a pale golden flecked shimmer (no glitter) through it. I was sceptical about a long lasting gloss. But the formula of this is actually very long lasting, it holds up well when talking, which I do. A lot! It lasts through drinks, but not so much eating, although I hate eating when I have lip product on. Again this shade is a day time, shade, muted and glossy without being a plastic looking gloss.